DTI, PBS-BBS partner on radio program. Department of Trade and Industry-Public Relations Office (DTI-PRO) Director Thelma Dumpit-Murillo and Philippine Broadcasting Services-Bureau of Broadcast Services (PBS-BBS) Director Tito Cruz signed a Memorandum of Agreement for a DTI Radio Program to be simulcast over DZRB Radyo ng Bayan Manila and DWBR Business Radio.The Department of Trade and Industry – Public Relations Office (DTI-PRO) and the Presidential Communications and Operations Office – Philippine Broadcasting Service (PCOO-PBS) signed a Memorandum of Agreement for a one-hour weekly radio program that will premiere on January 6, 2012.
The brand new show entitled “TNT,” will be aired every Friday, 8:00 am to 9:00 am by the carrying station, DZRB Radyo ng Bayan 738khz, with simulcast on DWBR FM 104.3 Business Radio. It will be anchored by veteran broadcaster and now DTI-PRO Director Thelma Dumpit-Murillo and Radyo ng Bayan anchor, Tes Ramirez. TNT is a catch-all title that can mean Trade ‘N’ Tourism, Tunay at Totoo, Trade Natin ‘To, Talakayan Ng Trade, and so on. True to its double meaning, TNT is impactful news, packaged fresh and light to be able to engage the common Filipino in relevant issues of the Trade.
According to Director Murillo, “We hope to be able to reach out to the public and raise the profile of DTI’s programs and activities” while giving up-to-date information on Trade Promotions, Trade Policy, Consumer Welfare, and Regional Operations–straight from where it all begins.
For his part, PBS Director Tito Cruz said this joint project with DTI upholds the PBS mandate in the nationwide broadcasting service for the government agencies at the same time serves the Presidency’s information and communication requirements, in giving focus on areas not adequately served by private networks. Director Cruz said that the partnership brings “closer relationships between DTI and PBS. [It aims] for a more expanded dissemination of information on the projects and achievements of DTI, nationwide. Even outside the country.”
The program outline consists of four segments. Segment 1 will provide a review of DTI’s activities for the week. Segment 2 will feature Trade Promotion and Investments, as well as information and updates on Policies. Segment 3 will go over the Regional News, where interviews with regional directors can be included. This segment will also delve into discussions about entrepreneurship: ‘Anong magandang negosyo?,’ trade fair schedules, and the like, all the while highlighting how DTI have helped their enterprise. Segment 4 will cover Consumer Welfare and topics where ‘Consumer is King.’
Lines will be open for customer complaints, as well as consultation. Prizes will be given away to listeners who can answer the ‘Question of the Day,’ to gauge audience awareness to DTI-related issues. Reden Miranda, DTI-Public Relations Office